The Harvest to Home online dashboard is a levy-funded initiative giving Australian growers access to the latest data about the retail performance of Australian fresh vegetables.

The dashboard offers a wealth of insights across different vegetable categories and performance measures. Importantly, it goes beyond purchase statistics to capture how consumers use vegetables and how they feel about their purchases, giving growers insights into how their products can be tailored to meet consumer needs.

New case studies on the Harvest to Home website look at how the dashboard can help vegetable growing operations do better business, including using its consumer research insights to inform new product development.

Team Green & Yellow: New Buyers Key to Driving Growth For Bean and Sweetcorn looks at how Mulgowie Farming Company has used the insights available on Harvest to Home to further develop its growth strategy for beans and sweetcorn, leveraging them to develop a strategy to capture more shoppers and more shopping occasions.

Keen on Greens: Asian Veg Spreads Its Roots mixes data analysis with experienced insights from Rick Butler, CEO of Butler Market Gardens, to discuss the spectrum of opportunity associated with leafy Asian vegetables as Australian households are increasingly attracted to this relatively new product category.

The levy-funded dashboard has just been updated with the latest set of retail and consumer research data, helping you better understand Australian vegetable retail and giving growers data that can be used to inform long-term business growth strategies and support conversations across the supply chain.

Take a look today!

This post appeared in the AUSVEG Weekly Update published 27 November 2018. Subscribe to the Update using our online form to receive the latest industry news in your inbox every week!

MT17017 Vegetable Cluster Consumer Insights Program has been funded by Hort Innovation using the onion, sweetpotato and vegetable research and development levies and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.