Beetroot insights: Explore key sales metrics and buying habits – Feb 2026
14 April 2026Lettuce insights: Explore key sales metrics and buying habits – Feb 2026
14 April 2026
Key Findings
– Sales and Volume Change: Celery dollar sales increased 4.1% over the past year, in line with the fresh vegetable market, while retail volumes declined ‑5.7%.
– Drivers of Growth: Value growth was driven by higher prices, with average prices rising 10.4% year‑on‑year. This resulted in fewer households buying celery, with annual purchase volumes falling by around 200g per household.
– Retail Channel Trends: Celery volume losses were driven by the major supermarket channel, where volumes declined ‑7.5%, while volumes were relatively stable across specialty stores.
– Format Performance: Loose celery remains the primary volume driver across major supermarkets; however, this format also drove the decline, with loose volumes down ‑12.3%. In contrast, prepacked celery recorded double‑digit growth, reflecting a shift in shopper preference.
– Household Engagement: Volume losses were strongest among older households, singles, younger adults and families with young children, while growth was more resilient among established couples and families with teenagers.
Market study
Consumer and market research
Celery