Farm Biosecurity Plan Template
17 March 2026Celery insights: Explore key sales metrics and buying habits – Feb 2026
14 April 2026
Key Findings
– Sales and Volume Change: Beetroot dollar sales increased 15.5% over the past year, supported by strong retail volume growth of 11.4%, both well ahead of total Vegetables.
– Drivers of Growth: Growth was driven by households purchasing beetroot more frequently, resulting in shoppers buying around 200g more over the year.
– Retail Channel Trends: All retail channels delivered beetroot growth this year, with major supermarkets leading, recording volume growth of 16.2% despite fresh vegetable volumes being flat across this channel overall.
– Format Performance: Loose beetroot led growth across major supermarkets, now accounting for around half of all volume sold, as shoppers purchased this format more often.
– Household Engagement: Volume growth was evident across most households, with declines evident among families with babies and households with a lower income.
Market study
Beetroot
Root vegetables