Broccoli insights: Explore key sales metrics and buying habits – Mar 2026
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Key Findings
– Sales and Volume Change: Cucumbers outperformed the fresh vegetable market with dollar sales up 5.6% and retail volumes up 8.7% year on year.
– Drivers of Change: Growth was price responsive, underpinned by a 2.8% decline in average price, resulting in shoppers purchasing more often with slightly heavier baskets.
– Household Engagement: With the exception of senior couples, retail volume growth was evident across all household groups.
– Retail Channel Trends: All channels delivered volume growth, with non major supermarkets and greengrocers leading. Growth was not as strong across the major supermarkets.
– Format Performance: Prepacked volume grew across major supermarkets as more households purchased more often while loose volume remained flat, limiting growth in this channel.
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Cucumber
Cucurbits