Harvest to Home, funded by Hort Innovation, is an interactive online dashboard that provides users with up-to-date retail information and consumer trend data on a range of vegetable commodities on a single platform.

All of the data is provided by Nielsen and is collated through their Homescan® service, a continuous panel of 10,000 Australian households.

The latest Harvest to Home comprehensive review available is on kale, which identified that in the 52 weeks leading up to 24 January 2021, overall consumption volume and dollar growth of kale increased.

The research found that greengrocers and markets were the only retail channels to record growth for both dollar and volume sales; however, despite new buying households, kale had the lowest number of buying households amongst its competitive set.

Click here to read the report.

This project has been funded by Hort Innovation, using the MT17017 Vegetable Cluster Consumer Insights Program & the MT17015 Consumer Behavioural and Retail Data for Fresh Produce research and development levies, and contributions from the Australian government. Hort Innovation is the grower-owned, not-for profit research and development corporation for Australian horticulture.