This final report details the successful delivery of the magazine Potatoes Australia, which is mailed directly to Australian potato growers, researchers, service providers, advertisers and other key members of the potato and vegetable industries. The magazine concept was developed in accordance with the National Potato Industry Communications strategy, which identified that a bi-monthly magazine, mailed direct to growers, was a fundamental tool for effective communications of outcomes for the Fresh and Processed Potato industry R&D programs. It communicates updates and outcomes of levy-funded R&D projects. It also provides information about key industry figures and bodies, state organisations, researchers, grower profiles and achievements, import and export markets, economy, and industry-related news.