This investment is a continuation of the original VG16018, which developed and delivered the Phenomenom web series and related resources for increasing kids’ education around and attitudes to towards vegetables – check out phenomenom.com.au. It will allow for the production of a second long-form, summary video based on the existing content, for inclusion in Qantas’s in-flight entertainment offerings between March and August 2019. An initial long-form video began screening in September 2018 as part of the previous investment, yielding a large number views and a high retention rate of the vegetable education messaging among children.

This project has been funded by Hort Innovation, using the research and development levies listed below and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.

• Vegetable Fund