The purpose of this report is to collate and examine all the information gathered over the life of this project and to provide industry with insights into understanding the attributes that inhibit purchase and consumption of vegetables, specifically capsicums and Asian greens.

This project has been funded by Hort Innovation, using the research and development levies listed below and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.

• Vegetable Fund