This project identified product characteristics and consumer issues that drive and inhibit the purchase and consumption of cauliflower and green beans. The relative importance of the drivers and inhibitors and commodity specific response plans prioritising specific actions for industry and stakeholders were determined.

This project has been funded by Hort Innovation, using the research and development levies listed below and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.

• Vegetable Fund