Improving Lettuce Quality Through Adoption Of Sustainable Production Practices
Improving Management Of Potato Virus S Through A Better Understanding Of Mechanisms Of Virus Transmission
Improving Reliability of Flowering in Bolting Resistant Carrot Seed Crops
Improving Soil Health for Yield and Profit in Vegetables
Improving Sweet Potato Agronomy To Meet New Market Opportunities
Improving The Control Of Botytis In Onions
Improving The International Competitiveness Of The Processing Sweet Corn Industry In New South Wales
Improving The Long-Term Sustainability Of Intensive Horticultural Cropping Systems
Improving the management of sweetpotato soil insect pests
Improving the market development for Asian vegetables
This report targeting all members of the Asian vegetable supply chain, including growers, wholesalers, retailers, food service providers, food media and even consumers, aims to imrpove the accessibility of Asian vegetables in the Australian domestic market. Previous research identified two main barriers to increased purchases – confusion caused by different names for the same vegetables and little knowledge of how to prepare and cook the vegetables. It describes the developement of a standardised naming system for Asian vegetables and examines the current retail profile of Asian vegetables and the consumer attitudes to these products. Understanding consumer needs has enabled the development of a marketing strategy which could be used to promote Asian vegetables to the wider community.