Key Findings:

• Carrots recorded growth across both dollar and volume (kilograms) sales this year of +12.4% and +1.9% respectively.
• Like most comparable vegetables, Carrots recorded a double-digit price increase of +10.3% versus the prior year, ahead of Total Vegetables, at +7.7%.
• Australian households will buy Carrots on an average of 13 shopping occasions every year, this number remains stable relative to year ago. Shoppers are however spending more on each trip.
• All retail channels are driving dollar sales growth for Carrots this year, with Other Supermarkets growing the fastest. Major supermarkets have registered a volume sales decline, dampening the national result.
• Whilst the prepacked format is driving Carrots dollar sales growth, volume sales are declining. The loose format however has registered dollar and volume sales growth this year, with more households purchasing this format.