Market development

20 July 2012

Vegetracker: Wave 2

This report aimed to track consumption , purchasing behaviour, category perceptions and the awareness of advertising campaigns and assess their effectiveness. Related ProjectsVegetracker: Wave 2This project […]
20 July 2012

VIEN secretariat support

This report discusses the development of Vegetable Industry Exporters Network (VIEN) designed to assist in the development of an export development investment agenda for the vegetable […]
20 July 2012

Vital Vegetables Commercialisation II

The Vitalvegetables project was established to develop fresh, functional and flavoursome vegetables with known health benefits. Key features of the approach to product development management and […]
20 July 2012

Water Sustainability for the Future

This project investigates the translation of scattered agronomic and climate data into a management tool that can be applied by industry participants. This will be delivered […]
10 May 2016

Women’s Grower Study Tour 2014-2016

The key objective of the mission was to provide an opportunity for leading women in the Australian vegetable industry to gain a unique insight into new […]
20 July 2012

Young Growers Study Tour New Zealand 2009

This report details a young growers study tour of New Zealand undertaken to expose young growers to industry issues such as production, marketing, processing, value-adding, supply […]
25 June 2017

Consumer and market program for the vegetable industry

Project Harvest aimed to identify opportunities for Australia’s vegetable industry through identifying trends in purchase and consumption, in perceptions of value, retail channel preferences, triggers and […]
27 June 2017

Vegetable Trend Forecasting and Analysis

This project provides insight on the topics of trends; future forecasting, both in general and within the food space; and how consumer trends are created using […]
18 September 2023

Australian horticulture international demand creation

This investment delivered insights into what the international consumer wants across 13 priority markets for the Australian horticulture sector. A comprehensive understanding of what drives consumer […]
18 September 2023

Foodservice foundational market insights

This investment has delivered market insights into the foodservice sector for the avocado, melon, mushroom, onion, papaya, sweetpotato and vegetable industries. These insights can be used […]
18 September 2023

Australian onions export market intelligence

In 2022, this short investment provided the Australian onion industry with a deeper understanding of key global markets to inform future market entry or expansion strategies. […]
29 November 2023

Onion consumer usage and attitudinal study

This short investment investigated consumer attitudes towards onions. The study provided the onion industry with an understanding of triggers and barriers to purchase as well as […]
29 November 2023

Final report: Australian onion industry communications

This project delivered effective and timely communications to ensure Australian onion growers and other industry stakeholders were kept up-to-date with the latest R&D outcomes, marketing activities, […]
21 May 2024

Consumer usage and attitude tracking 2022/23

The insights gained from this program helped industry answer questions such as: How do consumer trends and movements in behaviours, usage and attitudes to fresh produce […]