Earlier this month, AUSVEG led a trade mission delegation to attend and exhibit at FHA Food & Beverage – Singapore’s largest B2B trade show – which returned physically for the first time since the pandemic and was held from 5 to 8 September 2022.

Singapore is the top export destination for Australian fresh vegetables industry worth $49 million at 27,500 tonnes annually.

The trade show exhibition and market sentiment were buoyant with strong interest continuing to be shown for Australian fresh fruits and vegetables.

The trade mission to FHA Food & Beverage saw AUSVEG include onion levy-paying growers officially in the international market development activities for the first time as part of the multi-industry export program.

The delegation visited a range of retail stores in Singapore as part of a market insights tour and met with various prospective customers and buyers from across Asia throughout the four-day event.

AUSVEG Chair Bill Bulmer and CEO Michael Coote hosted The Hon Will Hodgman, Australian High Commissioner to Singapore at the AUSVEG stand and discussed the Singaporean market and Australian fresh produce.

The next FHA Food & Beverage will be held from 25 to 28 April 2023 at Singapore Expo.

The Multi-Industry Export Program (Vegetables, Onions and Melons; MT21009) is a strategic levy investment in the Hort Innovation Melon, Onion and Vegetable Funds.

The Hon. Will Hodgman, Australian High Commissioner to Singapore and AUSVEG Chair Bill Bulmer at the AUSVEG stand.