Growing export markets is a strategic priority for the Australian vegetable industry as defined in the Vegetable Industry Strategic Investment Plan (2017 – 2022). AUSVEG delivers the National Vegetable Industry Export Program, a strategic levy investment under the Hort Innovation Vegetable Fund, to build industry export capability and capacity, to assist growers to develop and maintain export markets.
In 2019, Australia exported $299 million and 230,000 tonnes of Australian fresh vegetables to over 50 global markets. The Vegetable Industry Export Strategy 2020 (VIES 2020) has guided industry investment in export development over the past 4 years.
AUSVEG delivers the Vegetable Industry Export Program (VG16061), which incorporates a range of activities to:
- Build industry export capability, capacity and improve grower export readiness
- Develop and maintain export markets through inbound and outbound trade missions
- Progress market access priorities for the vegetable industry
To support industry export growth, AUSVEG has delivered many projects in international trade in collaboration with Hort Innovation and the Department of Agriculture, Water and the Environment, including:
- 2014 Reverse Trade Mission (VG13035)
- Export Readiness Program (VG13067)
- Export Opportunities for Carrots, Sweet Corn, Beans, Broccoli and Baby Leaf – Symposia (VG13072)
- Developing Export Opportunities in Asia and the Middle East (VG13069)
- Vegetable Industry Market Access and Development (VG13097)
- Vegetable Industry Export Program (VG16061)
- Vegetable Industry Development Training Program 2016-17 (Department of Agriculture and Water Resources, Package Assisting Small Exporters)
AUSVEG has a wide range of export development resources and opportunities available for all levy-paying Australian vegetable growers at all levels of export experience.
AUSVEG’s Export team assists levy-paying vegetable growers in the following ways:
- Assisting businesses become export ready
- Assisting with market entry strategies
- Facilitating direct relationships between growers and international customers
- Connecting growers with international trade stakeholders in the supply chain and government officials in Australia and international markets
- Identifying export opportunities
- Providing the latest market data and information
- Resolving market access issues and challenges
The AUSVEG Export team has expertise in the following international trade functions:
Vegetable Industry Export Strategy 2020
Looking to the future
The Vegetable Industry Export Strategy (VIES) 2020 was developed by McKinna et al in 2017 in collaboration with AUSVEG and Hort Innovation to provide a valuable resource for the industry to assist with focusing international trade and market development investment.
How can I learn about exporting fresh vegetables overseas?
Since 2014 AUSVEG has been undertaking a range of export capability development activities to assist vegetable growers to become export ready.
In partnership with the Export Council of Australia (ECA) and Bisnis Asia, AUSVEG has developed a range of education and training courses delivered via face to face workshops or online.
AUSVEG, in conjunction with Hort Innovation, has developed a range of info-sheets and resources to assist growers to become export ready, which are accessible here.
Am I ready to export fresh produce?
- Becoming export ready can be challenging and requires real commitment to build a viable export business.
- The key to exporting to a new market is understanding the specific requirements and expectations of that market.
- Understanding these requirements is a crucial component to develop a successful export strategy.
To assist Australian vegetable growers to build their export knowledge and understanding, AUSVEG provides the following training opportunities.
- Export Fundamentals for Australian Fruit & Vegetable Growers: From Farmgate to International Markets E-Learning Program
- Export Readiness Training Workshops
- Cultural Business Etiquette Training
To register your interest to attend an Export Readiness Workshop, gain access to online courses, or to receive any further information on becoming export ready, register below or contact AUSVEG on (03) 9882 0277 or at email@example.com.
Market development is a high priority for the vegetable industry and is a key element of AUSVEG’s export development program. By identifying new buyers, and developing strong in-market relationships, AUSVEG aims to improve and create export opportunities for Australian vegetable growers.
AUSVEG, in conjunction with Hort Innovation, has developed a range of info-sheets and resources to assist growers with market development, which are accessible here.
Due to COVID-19 restrictions no face to face international market development activities are currently scheduled. As international travel returns to normal, AUSVEG will recommence the following market development activities in line with official health and travel advice.
In Market Assistance
AUSVEG maintains important contacts in export markets, including Government Officials, Austrade representatives, freight and logistics providers and fresh produce buyers.
Levy paying growers should contact AUSVEG on (03) 9882 0277 or at firstname.lastname@example.org, with the market and products you are interested in exporting for assistance to identify key contacts.
Understanding which markets your products have access to is an important consideration for growers involved in or looking into export.
The Australian vegetable industry exports to over 50 countries. Most trade in fresh vegetable exports from Australia is to non-protocol markets undertaken with a limited number of protocols in place governing export trade for certain vegetable products into specific countries.
AUSVEG supports market access policy that:
- Seeks improvements and maintenance of existing market access
- Prioritises gaining new horticultural market access
- Recognises the impact of improvements in protocols
- Promotes Free Trade Agreements
- Recognises industry commitment and investment in export development
AUSVEG undertakes the following functions to support vegetable industry market access:
- Provides support and facilitation of protocol audits
- Assists in resolution of market access issues
- Works with industry, Hort Innovation and the Department of Agriculture, Water and the Environment to progress vegetable industry market access priorities
AUSVEG represents the vegetable industry’s interests via various committees and forums, including:
- This Department of Agriculture, Water and the Environment committee is the primary consultation body for the department to engage industry on horticultural export inspection and certification, market access, departmental performance and regulatory activities affecting industry.
- iTAP is a cross-industry advisory panel providing industry perspective and input into the consideration of trade issues by Hort Innovation and government, with a focus on identifying issues relating to research and development that affect market development and market access for Australian horticultural produce.
- Industry advisory panel to provide advice to Hort Innovation on international trade and export development investments in the vegetable industry.
AUSVEG is also involved in various other forums, committees and working groups from time to time. Vegetable growers are encouraged to contact AUSVEG on 03 9882 0277 or email@example.com to raise any export issues.
AUSVEG has developed the following resources to increase industry knowledge and help guide levy-paying vegetable growers on their export journey. Growers with questions are encouraged to contact the AUSVEG Export Team via 03 9882 0277 or firstname.lastname@example.org.