27 May 2026
Sweet Corn insights: Explore key sales metrics and buying habits – Apr 2026
Market study
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Sweet Corn
27 May 2026
Eggplant insights: Explore key sales metrics and buying habits – Apr 2026
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Eggplant and Solanaceous vegetables
27 May 2026
Cabbage insights: Explore key sales metrics and buying habits – Apr 2026
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Brassicas and Cabbage
18 May 2026
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18 May 2026
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18 May 2026
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5 May 2026
Pumpkin insights: Explore key sales metrics and buying habits – Mar 2026
Market study
Consumer and market research and Industry data and insights
Pumpkins and Cucurbits
5 May 2026
Cucumber insights: Explore key sales metrics and buying habits – Mar 2026
Market study
Consumer and market research and Industry data and insights
Cucumber and Cucurbits
5 May 2026
Broccoli insights: Explore key sales metrics and buying habits – Mar 2026
Market study
Consumer and market research and Industry data and insights
Broccoli and Brassicas
14 April 2026
Celery insights: Explore key sales metrics and buying habits – Feb 2026
Market study
Consumer and market research
Celery
Key Findings
– Sales and Volume Change: Celery dollar sales increased 4.1% over the past year, in line with the fresh vegetable market, while retail volumes declined ‑5.7%.
– Drivers of Growth: Value growth was driven by higher prices, with average prices rising 10.4% year‑on‑year. This resulted in fewer households buying celery, with annual purchase volumes falling by around 200g per household.
– Retail Channel Trends: Celery volume losses were driven by the major supermarket channel, where volumes declined ‑7.5%, while volumes were relatively stable across specialty stores.
– Format Performance: Loose celery remains the primary volume driver across major supermarkets; however, this format also drove the decline, with loose volumes down ‑12.3%. In contrast, prepacked celery recorded double‑digit growth, reflecting a shift in shopper preference.
– Household Engagement: Volume losses were strongest among older households, singles, younger adults and families with young children, while growth was more resilient among established couples and families with teenagers.