Harvest to Home project launches online veg consumer data dashboard
Hort Innovation and Nielsen Australia have launched an online dashboard featuring the largest series of insights into market performance and shopping behaviour ever provided to the Australian vegetable industry.
The Harvest to Home dashboard features behavioural and attitudinal insights for a range of commodities, including vegetable, onion and sweetpotato data. The dashboard is funded through a strategic levy investment under the Hort Innovation Vegetable, Onion and Sweetpotato Funds.
On the dashboard, Nielsen Australia collects, analyses and reports on consumer data for Asian vegetables, beans, broccoli (including broccolini and baby broccoli), Brussels sprouts, cabbage, capsicum, carrots, cauliflower, celery, chillies, corn, cucumber, eggplant, fresh salad, kale, leeks, lettuce, onions, parsley, parsnip, peas (including snowpeas and sugar snaps), pumpkin, radish, spinach, spring onion, sweetpotato and zucchini.
Click here to access the Harvest to Home dashboard. For more information on the project and the launch of the portal, please click here.
|MT17017 Vegetable Cluster Consumer Insights Program has been funded by Hort Innovation using the onion, sweetpotato and vegetable research and development levies and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.|