InfoVeg Radio investigates the data collection behind Harvest to Home
The Harvest to Home dashboard brings together Nielsen Homescan data from over 10,000 Australian households who record their take-home packed and fresh grocery purchases from all retail outlets, so that growers can view this valuable data in one easy-to-use online portal.
In the latest edition of InfoVeg Radio, the podcast investigating research and development in the Australian vegetable industry, we dig deeper into the levy-funded project supporting the dashboard through an interview with Chanel Day, Associate Director – Analytics at Nielsen Australia, which is delivering the project for Hort Innovation.
Chanel talked to us about the collection of data through Nielsen Homescan, as well as what information is available for growers through the free online dashboard and how it can be used to help industry members get the best out of your business.
You can listen to this edition, and all previous editions of the InfoVeg Radio podcast, using the playlist below. You can also visit the InfoVeg Radio section of our website for more details.
This post appeared in the AUSVEG Weekly Update published 27 March 2018.
|MT17017 Vegetable Cluster Consumer Insights Program has been funded by Hort Innovation using the onion, sweetpotato and vegetable research and development levies and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.|