Latest Harvest to Home retail data suggests hidden danger for cabbage
The newest round of retail and consumer data is available through the free Harvest to Home online dashboard, and analysis by Nielsen Australia suggests that there may be an underlying concern for cabbage in its performance over the past twelve months.
Cabbage volume sales have grown by 10.4 per cent over the last year, while dollar sales have remained flat, reflecting a drop in average prices.
Although this price drop has resulted in more purchase volume overall, there is a hidden danger: while the households who did buy purchased more kilograms and maintained their dollar spend on cabbage, fewer Australian households purchased cabbage overall over the past year.
Do you want to know what can be done to bring lost buyers back to the category? Click here to read Nielsen’s full analysis, based on Nielsen Homescan data for the 52 weeks ending 21 April 2018.
With the wealth of data that’s available for free through the Harvest to Home dashboard, you can take a look at your vegetable lines’ performances across a huge range of metrics and find similar insights for whatever you grow.
The levy-funded dashboard is updated every month with fresh data and insights, and also includes valuable historical data, like two-year trends for performance.
This kind of information can be key in making informed business decisions, so be sure to check in regularly!
|MT17017 Vegetable Cluster Consumer Insights Program has been funded by Hort Innovation using the onion, sweetpotato and vegetable research and development levies and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.|