Latest Harvest to Home comprehensive review: COVID-19 fresh produce update
Harvest to Home is an interactive online dashboard that provides users with up-to-date retail information and consumer trend data on a range of vegetable commodities on a single platform.
All of the data is provided by Nielsen, which collates it through a home scan service, that surveys around 10,000 Australian households.
The latest Harvest to Home comprehensive review available provides a COVID-19 fresh produce update, which states sales in March were 18 per cent higher than the Christmas month in 2019; all driven by increases in frequency and spend per trip.
The research found that in the four weeks ending 22 March 2020, major supermarkets saw small dollar share gains in fresh produce to the detriment of greengrocers and markets.
To read the report click here.