New Harvest to Home case study covers cauliflower’s corner of the low-carb craze
The Harvest to Home dashboard has been updated with the latest retail data for Australian fresh vegetable purchases!
Some of the most interesting analysis from this update covers the performance of cauliflower in the wake of its popularity among consumers who are looking to improve their diets, whether that’s through new overall eating strategies (like low-carb or gluten-free diets) or just by smuggling more vegetables into their everyday meals.
In the full case study from Nielsen Australia analysing cauliflower’s recent retail performance, you can read about its national dollar and volume sales performance, the growth of cauliflower rice and its impact on overall category success, and commentary on potential new avenues through which cauliflower growers could improve their sales.
Other highlights from this round of data uploaded on the Harvest to Home dashboard include:
- The number of households buying baby cucumbers grew steadily over the past three years. Australians bought more of them and purchased them on more shopping trips to push dollar sales for baby cucumbers 44 per cent higher over the past year. Read the full comprehensive review here.
- Eggplant sales grew quickly over the past year, with dollar sales up seven per cent and volume sales (in kilograms) up 14.8 per cent. While the major supermarkets dominate vegetable sales overall, when it comes to eggplant, majority volume share is actually held by greengrocers, markets and specialty stores. Read the full analysis here.
The data on the Harvest to Home dashboard, collected through Nielsen Homescan, represents a continuous panel of 10,000 households who record all take-home packed and fresh grocery purchases from all retail outlets. The sample is demographically and geographically representative of the Australian household population.
The dashboard covers a huge range of vegetable lines, including beans, beetroot, broccoli, Brussels sprouts, cabbage, capsicum, carrots, cauliflower, celery, chillies, cucumber, eggplant, fresh salad, kale, leafy Asian vegetable varieties, leek, lettuce, onions, parsley, parsnip, peas, pumpkins, radish, spinach, spring onions, sweet corn, sweetpotato and zucchini.
|MT17017 Vegetable Cluster Consumer Insights Program has been funded by Hort Innovation using the onion, sweetpotato and vegetable research and development levies and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.|