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4 October 2021Landpower Vegetable Centre has added the Asa-Lift range of vegetable harvesters to its Australian and New Zealand stable following acquisition from GRIMME. The acquisition consolidates its position as the world’s leading manufacturer of cultivation, planting, harvesting and handling equipment used in the potato and vegetable industries. Landpower GRIMME Product Specialist Haydon Martin reports.
Asa-Lift was established outside Copenhagen in 1936 to serve the needs of Danish vegetable growers. It quickly became recognised as a leader as it expanded into international markets in the 1960s.
GRIMME originally acquired a 70 per cent share of the company in 2013 and purchased the balance last year. It has invested heavily in new product development and production facilities, allowing Asa-Lift to significantly expand its operations, which now offers more than 150 machines across 30 different crops, including potatoes, beans, beet, cabbage, carrots, celery, chives, fennel, onions, parsnip, leeks and lettuce.
“Asa-Lift has always enjoyed a reputation for innovation, quality, performance and after-sales service,” Landpower Vegetable Centre Product Specialist Haydon Martin says.
“Its integration with GRIMME over the past eight years has opened up significant improvements in terms of electronic and manufacturing technologies, with each design drawing on the considerable experience gathered from around the world.”
Landpower Vegetable Centre was an exhibitor at Hort Connections, which was held at the Brisbane Convention and Exhibition Centre from 7–9 June.
“The addition of the new range of harvesters furthers the business’s expertise in vegetable production and means it can now offer a complete range of cultivation, planting, harvesting and handling technology across all of the major potato vegetable crops grown in Australia,” Haydon says.
Additional services for growers
GRIMME was founded in Damme, Germany, in 1861, the family-owned company employs more than 2,700 people worldwide, with a physical presence in 12 countries and operates in more than 120 countries.
It also owns Spudnik, a US potato harvesting machinery manufacturer; and two original equipment manufacturers (OEMs) – Internorm, which produces polyurethane products, and Ricon, which produces webs and conveying technology.
Haydon paid tribute to Vin Rowe Farm Machinery in Warragul, Victoria, which has represented the Asa-Lift brand in Australia for the past 40 years.
“Landpower has represented GRIMME in Australia and New Zealand for the same length of time and we respect the level of commitment that Vin Rowe has made to growing the brand over the years,” he says.
All new sales inquiries will be directed to Landpower, effective immediately, although Vin Rowe will continue to provide service and parts to its existing customers until 31 March 2022.
Find out more
Please contact Landpower GRIMME Product Specialist, Haydon Martin, on 0447 184 250.
Cover image: The Landpower Vegetable Centre is located in Altona in Melbourne’s west. Images provided by Landpower.