AUSVEG and Australian vegetable growers are part of a delegation attending the Gulfood trade expo in Dubai promoting Australian produce to close to 100,000 potential buyers from around the world.

Held from 18-22 February, Gulfood attracts buyers from more than 180 countries. The Australian horticulture industry is being showcased with cooking demonstrations and samples showing off the high quality that makes our growers’ produce a premium product in markets around the world, including the Middle East.

The full delegation includes around 30 horticulture industry representatives from the fruit, nut and vegetable sectors and is being led by Hort Innovation as part of the ongoing Taste Australia campaign, which is looking to increase exports of Australian horticulture products, including a goal of raising vegetable exports by 40 per cent by 2020.

The Taste Australia campaign is undertaking a six-month tour of major trade show events, with appearances at Foodex Japan and Food & Hotel Asia in Singapore still to come. AUSVEG is facilitating vegetable growers’ attendance at these events through its export development program, which is a strategic levy investment by Hort Innovation under the Vegetable Fund.

The vegetable industry’s export activities are guided by the Vegetable Industry Export Strategy 2020, which provides a comprehensive look at the industry’s opportunities and potential to the year 2020, including detailed analysis of international markets and their value to the industry.

This strategy has recently been updated with revisions to the analysis for 2018, so if you’d like a copy, get in touch with AUSVEG on 03 9882 0277 or email

This post appeared in the AUSVEG Weekly Update published 20 February 2018.