Healthy living and tailor-made diets are continuing to make their mark on Australians’ eating habits.

During a Hort Innovation-funded project in 2017, Workshop Australia analysed consumer trends to find out how growers can position their vegetables front and centre, as well as create trends of their own.

In the ongoing discussions about marketing in the Australian vegetable industry, the easiest question to answer is why – to help Australians live healthier lives, and to make our industry more successful, through increasing vegetable consumption.

It’s less well-understood how growers, or groups of growers, could capitalise on emerging and future consumer trends to promote their vegetables and capture the public’s imagination.

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