The Australian vegetable and potato industry is now competing in an international food marketplace as rapid globalisation increasingly impacts on the competitive position of the industry. The impact is being felt on the domestic and export markets for fresh and processed vegetable products. This project provided a group of younger vegetable and potato growers with an insight into the operations and aspirations of a similar group of vegetable growers in New Zealand. It enabled identification of similar problems and issues and will provide an opportunity to explore a cooperative strategic response.