Grow SA was engaged by Horticulture Australia Ltd (HAL) in September 2010 as one of six subprograms within the Vegetable Industry Development Program (VIDP). The VIDP is a new and different approach to industry development within the vegetable industry. VIDP aims to help growers build their businesses and remain competitive in an increasingly market driven and globalised industry. VIDP is an overarching program that aimed to create benefits to the vegetable industry by providing resources that inform the business decision making growers.