Evaluating the success of VG12045/069/070 Barriers & Drivers of Vegetable Consumption & Purchase
The study was piloted with six vegetable commodities – VG12045: Broccoli and pumpkin – Colmar Brunton. – VG12069: Cauliflower and green beans – CSIRO. – VG12070: Capsicum and Asian greens – Sprout Research. The objectives of this project is to: – Evaluate the success of VG12045, VG12069 and VG12070 six months after completion. – Provide direction to Industry on the value of undertaking similar studies for additional Vegetable commodities. – If the recommendation is to proceed with other commodities, provide direction on improving methodology and other aspects of the project to ensure benefit to industry. This project has been funded by HAL using the vegetable industry levy and matched funds from the Australian Government.