This article contains a research report written following the delivery of Potatoes Australia as part of a levy investment project by Hort Innovation. To read Potatoes Australia online, please click here.

Potatoes Australia is the flagship print communication tool for the communication programs funded by the National Potato Levies, rising from its launch in April 2006 to its current prominence as a cornerstone of research and development (R&D) communication in the potato industry. Research conducted at the time highlighted a low level of internet and email use among growers, suggesting that a magazine format would be an appropriate and relevant mode of communicating with growers about the National Potato R&D programs.

Potatoes Australia continues to be one of the most preferred methods of communication in the Australian potato industry. The overall objectives of the publication of Potatoes Australia have remained consistent since the inception of the project: to present R&D projects and information in a clear and easy-to-understand manner, and to interpret and condense the key elements of new research, projects, news and events in a form that is practical for potato levy payers and a broader audience.

Since its first publication, Potatoes Australia has grown to reach approximately 3,000 readers across the country. By reaching such a broad audience across the entire Australian potato industry, Potatoes Australia has simultaneously aided and informed a greater understanding of R&D performed in key areas, such as pest and disease management and best farming practices.