This project comprised a systematic review of worldwide initiatives on increasing vegetable consumption with a view to identifying initiatives that have been shown to be effective as well as to identify gaps and opportunities for new initiatives, a consultation with key stakeholders to get their input into the effectiveness of initiatives and opportunities for collaboration, and finally a strategic investment plan (SIP) to prioritise and recommend initiatives that have some evidence of effectiveness in increasing vegetable consumption in children.

Setting good eating behaviours as a child is essential as it forms the basis for future eating behaviours for life. Results from the latest Australian Health Survey suggest children are a long way off meeting recommended vegetable intakes, hence there is an opportunity for the vegetable industry to work with those pursuing public health goals.

Four priority areas of recommendation were identified: collaboration; pursuing the right initiatives and impact; continued research into new initiatives; and influencing policy.