Market access for Australian broccoli and cauliflower
The aims of this project were to identify the export market position for Australian fresh broccoli and cauliflower. The information produced by the project would provide an indication of markets which may be profitable destinations for export produce. Markets that would be studied in detail include those in the Middle East and other traditional markets. Thus, primarily, the objectives of the project were to provide an analysis of production and market performance for Australian broccoli and cauliflower industries. The project aimed to outline potential new markets and the competitive environment. It would also examine niche opportunities for fresh produce supplied into these and existing markets.