Optimising Fresh Bean Quality Through The Production, Distribution & Marketing Chain (As A Model For Other Vegetable Industries)
This project was developed due to concerns over significant product quality problems throughout the distribution and marketing chain. The Australian fresh bean industry viewed these problems as serious threats to their future prospects. Resources developed would need to suit the specific functions of growers, packhouses, transporters, wholesalers and retailers. A set of Ready Reference Guides were researched and produced for each sector. The resources generated by this project complemented and “built on” the quality initiatives already developed (usually independently) by industry leaders.