Project Harvest: Vegetable Consumer and Market program
There is an increasing need in Australia’s horticulture industry to monitor and gauge consumer perception and behaviour in relation to fresh vegetables. Colmar Brunton conducts monthly on-line tracking following specified vegetables; monthly trend analysis; and additional ad-hoc projects to assist in this understanding of consumers. Colmar Brunton uses a combination of both desk research and in the field market research to explore the trends of each vegetable commodity being tracked each month.
For the full series of Project Harvest reports, please see the consumer research page on the InfoVeg database.