The future profitability of the Australian potato industry has been identified as dependent on improved marketing and education. National school surveys by Kondinin Group during 1992, 1997, and 2004 clearly demonstrate Australian school children’s lack of understanding about the origins of their food, fibre and other basic needs. This project addresses, in part, the lack of well-developed and presented materials for children of primary and secondary school age, their teachers and families through the production of the Story of Potatoes in Australia.