The 2014 Young Growers’ Study tour provided nine leading young vegetable levy payers with the opportunity to visit Japan and South Korea to learn about production techniques and export development. In line with the Vegetable Industry Strategic Investment Plan (SIP), the tour had a focus on market development as well as production techniques in these countries, culminating with a visit to Agri-Tech Japan, the preeminent global agricultural technology tradeshow and exhibition. This aligns closely with the Market Development and Value Chain pillar of the SIP, which focuses on further developing export markets through projects such as the 2014 Reverse Trade Mission (VG12101).