Australian vegetable growers have put their world beating produce on display for a delegation of 41 leading international buyers from Asia and the Middle East, participating in a Reverse Trade Mission (RTM) coinciding with the 2015 National Horticulture Convention at Jupiters Gold Coast.

Importers and wholesalers from Japan, Singapore, Hong Kong, Malaysia and the United Arab Emirates took part in the trade mission, which aimed to increase the profile of the Australian vegetable industry and allow Australian growers to capitalise on expanding international markets.  

More than 40 Australian vegetable growers participated in the produce display for RTM delegates, who also visited leading growing and production operations during their time in Australia.

“The Australian vegetable industry currently exports about $256 million worth of produce annually but there is enormous potential for growth in this space,” said AUSVEG National Manager – Export Development, Michael Coote.

“The demand for premium quality Australian vegetable produce is rising, particularly with growing middle-class populations in Asia and the Middle East.”

“These regions are a large and continually growing market for Australian vegetable producers and have huge potential for development.”

“We are confident that the networks formed during this trade mission will result in increased exports for Australian growers and promote the high quality of Australian produce throughout the region.”

AUSVEG is the leading horticultural body representing more than 9,000 Australian vegetable and potato growers.

As part of the RTM, delegates met with leading producers and government officials in South Australia and Queensland, and visited wholesale markets, growing operations and retail outlets, to sample Australian vegetables, observe production methods, and foster relationships with growers.

“During the trade mission AUSVEG provided opportunities for growers who are exporting, or looking at exporting, to increase their international business network and explore new business opportunities, through organised networking events and a fresh produce display” said Mr Coote. 

“Australian vegetable producers are perfectly positioned to capitalise on demand in large Asian and Middle Eastern markets. Meeting with these buyers will give them the chance to seize exciting and potentially lucrative opportunities to export their produce to these markets.”

The RTM was funded by Horticulture Innovation Australia using the National Vegetable Levy and funds from the Australian Government.

EDIA CONTACT: Michael Coote, National Manager – Export Development, AUSVEG
Phone: (03) 9882 0277 | Mobile: 0416 016 202 | E-mail: