New technology is presenting greater options for retailers to satisfy consumers’ increasing desire for knowledge about their food purchases, according to new market research from the vegetable industry.

The latest research report from the Project Harvest tracking study has highlighted that with the increasing convenience of smartphone and touchscreen technology, early adopter retail stores overseas are trialling trolleys with tablet computers embedded in the handle that can display product information and help shoppers find products in-store.

“Previous Project Harvest research has shown us that there’s a wide range of in-store information that consumers would find helpful when they’re making food purchases, and innovative technology use could help give shoppers what they’re after,” said AUSVEG spokesperson Shaun Lindhe.

“These global trends in technological innovations could be brought to Australian stores to assist consumers and respond to Australian shoppers’ increasing demand for information about their food purchases.”

AUSVEG is the leading horticultural body representing more than 9,000 Australian vegetable and potato growers.

“When it comes to fresh vegetables, for example, more than half of all Australian consumers would like more information about how long their food will be fresh for, or when the vegetable they’re holding was harvested,” said Mr Lindhe.

“They’re also interested in more information on how to properly store their vegetables to get the best shelf-life, or how to tell if a vegetable is fully ripe.”

“In the future, retailers could integrate batch tracking technology and interactive in-store displays to tell Australian shoppers exactly when a crop was harvested and how long it will stay fresh if stored properly, ensuring consumers get the most out of their vegetable purchases.”

Other technological trends in global retail are looking to make the overall shopping experience more convenient, including the now-familiar online shopping offered by major supermarkets, or more novel “smart shopper” systems which let consumers scan barcodes in-store or at specialised kiosks and have products delivered directly to their home.

“With these innovative new retail options coming to the fore thanks to technological advancements, we’re excited to see what the future holds for fresh vegetable retail,” said Mr Lindhe.


MEDIA CONTACT:  Shaun Lindhe, AUSVEG Manager – Communications
Phone: (03) 9882 0277, Mobile: 0405 977 789, Email:

Project Harvest is funded by Horticulture Innovation Australia using the National Vegetable Levy and funds from the Australian Government.