‘Enviro’ vegetables on the way
The EnviroVeg Program continues to gain momentum with the first series of EnviroVeg Platinum growers achieving certification under the landmark scheme.
AUSVEG will be showcasing the EnviroVeg Program as part of the Trade Show at the 2014 AUSVEG National Convention, at the Cairns Convention and Exhibition Centre, from June 19 to 21.
“Participating growers are now able to label their produce as ‘EnviroVeg’, now that they have had their environmental practices independently audited under the scheme,” said AUSVEG Environment Coordinator Tim Shue.
AUSVEG is the leading horticultural body representing Australia’s 9,000 vegetable and potato growers.
EnviroVeg Platinum was launched in partnership with major retailer Coles, during the 2013 AUSVEG National Convention, as part of its commitment to promoting environmental practices with its supply base. AUSVEG is now working to promote the highly-successful program, within industry.
“We have been buoyed by the response to-date and have been working with a number of key growers to transition them towards implementing a formal environmental management system,” said Mr Shue.
“AUSVEG has endeavored to assist our growers to adapt their operations and instigate meaningful change in how their businesses manage environmental responsibilities.”
“A key part of our strategy with EnviroVeg Platinum has been to implement an incentive for growers, whereby compliant growers can use the EnviroVeg logo. AUSVEG feels this is essential, as it provides visible evidence to the community of a participating business’s sustainability.”
EnviroVeg is central to AUSVEG’s work in highlighting the industry’s successes in managing environmental responsibilities.
“It is essential that in a country where 90 per cent of the population is based in urban centres, that agricultural industries start to have a conversation about how the fresh produce consumers eat everyday is produced, said Mr Shue.
“The Convention is a great way to reach growers, with over 1,000 attendees each year so we generate a lot of interest in the program.”
The EnviroVeg Program has grown to become one of the most prominent environmental management programs in agriculture, with over 400 members representing over half of Australia’s vegetable producing land.
MEDIA CONTACT: Tim Shue, AUSVEG Environment Coordinator Mobile: 0404 799 166, Email: firstname.lastname@example.org