19 November 2021

AUSVEG, the peak industry body for vegetable and potato growers, has launched the Grow your Career in Horticulture video series highlighting the diverse range of careers in the Australian horticulture industry.

The release of the videos coincides with National Agriculture Day, with the agriculture industry this year celebrating the many career opportunities in agriculture and asking people to choose their own #AgVenture.

The series includes video interviews with employees from different fruit and vegetable industries across Australia to gain an understanding some of the behind-the-scenes but vital roles in the industry. These videos will show the daily tasks, responsibilities, and pathways of current employees on Australian farms.

AUSVEG National Public Affairs Manager Tyson Cattle said that the series is designed to highlight the technical and skilled opportunities that are available on fruit and vegetable farms across Australia.

“The horticulture sector is a large, developed and diverse industry that employs a wide range of skilled people. While much of the media attention is focused on harvest labour within the sector, it is often forgotten that the industry requires a range of skillsets to manage and operate their farm business,” said Mr Cattle.

“The horticulture industry has many opportunities for workers to upskill and access on the job training further their career in horticulture. Whilst there are many harvesting opportunities on the Harvest Trail, there is also a range of other essential roles to be found on farm and production line.”

Many of the roles highlighted in the video series are in the highest demand in businesses across the horticulture sector and align with the approved 31 occupations under the Horticulture Industry Labour Agreement supporting growers to sponsor skilled and semi-skilled workers from overseas to fill these critical occupations.

“Growers’ preference is always to employ locals first where possible, when they have the right skills and attitude,” said Mr Cattle.

“These videos aim to showcase the many varied career opportunities for local workers in the exciting $15 billion Australian horticulture industry to entice people to give the industry a go.

“Many people we interviewed for these videos did not intend on a career in horticulture, but discovered a passion for it after working on the farm. They have each come from various backgrounds and landed in horticulture through different avenues by transferring key skills from seemingly unrelated courses and past careers to start successful careers in horticulture.

“A job in horticulture can be the start of a lifelong, satisfying career with plenty of opportunities for upward growth. Putting food on the table for millions of families in Australia and abroad makes it a worthwhile and fulfilling career.”

To find out more about the Grow your Career in Horticulture series, visit ausveg.com.au/grow-your-career.

The Grow your Career in Horticulture series is funded by the Federal Department of Education, Skills and Employment through the Harvest Trail Services Industry Collaboration Trial.


Shaun Lindhe, AUSVEG National Manager – Communications
Mobile: 0405 977 789, Email: shaun.lindhe@ausveg.com.au