AUSVEG has today launched a special consumer and market edition of InfoVeg Radio as part of the increasingly popular series of research and development focused podcasts created specifically for Australian vegetable producers.

“Keeping track of consumer and market trends, and making sure that this vital data is available to growers, is a crucial part of ensuring the future success of the vegetable industry,” said AUSVEG spokesperson, Mr Kurt Hermann.

“In the feature interview for this edition of the podcast, we’ve interviewed Colmar Brunton’s Megan Ferguson about their consumer segmentation report.”

“Ms Ferguson revealed some key insights about the segmentation research – not only about the four segments identified by Colmar Brunton, but about what Australian growers can do to better target consumers.”

“We also spoke to a consumer, who fits into the Eager Explorer segment identified by Colmar Brunton, to give growers insight into what these consumers are looking for in-store when they buy vegetables.”

AUSVEG is the leading horticulture body representing Australia’s 9,000 vegetable and potato growers.

This edition of InfoVeg Radio also features Shane Scacco, Head of Client Service Australia at Nielsen, about the Homescan vegetable market data commissioned by Horticulture Innovation Australia.

“Nielsen Homescan data gives growers an in-depth analysis of market trends in the fresh vegetable market for specific vegetable commodities, providing a snapshot of the market performance and consumer behaviour for each product,” said Mr Hermann.

“This data gives growers a valuable insight into their vegetables’ performance with specific demographics, and means they are better equipped to handle negotiations in their business operations, including with retailers.”

“As we found through our interview with 2014 AUSVEG Grower of the Year, Belinda Adams, even if some growers believe they already have all the information they need, these levy-funded projects provide data which can boost their confidence in business decisions.”

InfoVeg Radio has been developed to enable growers to access the latest industry R&D while on-the-go.

The podcast is available to stream online or download via the AUSVEG website ( or via iTunes. Growers with tractors equipped with a USB input in the cab stereo, such as those in the John Deere range, can listen to the program while out in the field.

This communication has been funded by Horticulture Innovation Australia Limited using the Vegetable Levy and funds from the Australia Government.


MEDIA CONTACT: Kurt Hermann, Assistant Manager – Industry Development, AUSVEG
Phone: (03) 9882 0277, Mobile: 0421 007 510, E-mail: