High quality Australian vegetables will be on show when over 40 leading international produce buyers from Asia and the Middle East arrive in Australia as part of a Reverse Trade Mission (RTM). 
Importers, retailers and wholesalers from Japan, Singapore, Hong Kong, Malaysia, the United Arab Emirates and Thailand will take part in the RTM, which aims to increase the profile of the Australian vegetable industry in an effort to capitalise on expanding international markets.
“Demand for premium quality Australian vegetables is rising, particularly with growing middle-class populations in Asia and the Middle East,” said AUSVEG National Manager – Export Development Michael Coote.
AUSVEG is the leading horticultural body representing more than 9,000 Australian vegetable and potato growers.

“These regions are a large and continually growing market for Australian vegetable producers and have huge potential for development. The extensive number of buyers attending this year’s RTM gives an indication of the high level of interest there is in Asia and the Middle East for clean, green and safe Australian vegetable produce,” said Mr Coote.
“There are also many companies who are returning to Australia to participate in their second and even their third RTM, which demonstrates that regional buyers are looking to increase their Australian vegetable purchases to meet a growing consumer demand.”
Delegates participating in the RTM will meet with leading producers and government trade officials in South Australia, Victoria and Queensland, as well as visit wholesale markets and growing operations.
As part of the RTM, which is commissioned by Horticulture Innovation Australia using the National Vegetable Levy and funds from the Australian Government, participants will also attend the 2016 National Horticulture Convention, where they will have the chance to meet with local growers showcasing the finest vegetable produce from around the country.
“AUSVEG will provide opportunities for growers who are exporting, or looking to export, to increase their international business network and explore new business opportunities, through organised networking events such as a fresh produce display,” said Mr Coote.  

“Australian vegetable producers are in a good position to capitalise on high levels of demand in Asian and Middle Eastern markets. Meeting with these buyers will give them the chance to seize an exciting and potentially lucrative opportunity to export their produce to these markets.” 

Michael Coote, National Manager – Export Development, AUSVEG
Phone: (03) 9882 0277 | Mobile: 0416 016 202 | E-mail: michael.coote@ausveg.com.au 


The Reverse Trade Mission is funded by Horticulture Innovation Australia using the National Vegetable Levy and funds from the Australian Government.