National Organics Week encourages consumers to buy local products
National Organics Week 2010 started today and is set to run over 10 days following its official launch recently held at Melbourne’s Prahran Market.
AUSVEG is the National Peak Industry Body representing the interests of around 9,000 vegetable and potato growers throughout Australia, including organic growers.
“Victoria is home to more than 650 certified organic businesses, which produce 3,100 tonnes of organic vegetables each year, and employ one in five regional Victorians,” said AUSVEG Communications Officer, Elizabeth Cox.
National Organics Week aims to encourage Australians to buy organic and locally grown produce, including vegetables.
“Organics are a fast-growing sector with many consumers now choosing certified organic produce and this is an example of excellent niche marketing by growers,” she said.
The Parliamentary Secretary for Regional and Rural Development, Ms Jaala Pulfod announced that the Brumby Labor Government would provide $25,000 to support National Organic Week.
Funding was also announced for another three organic produce projects, including $50,000 towards the Centre for Education and Research in Environmental Strategies (CERES) which will link farmers directly to consumers.
“Organic produce still only plays a small part in the overall vegetable market, but it is growing rapidly in popularity amongst consumers looking to support local producers,” Ms Cox said.
“Organic producers are playing a growing role in regional agricultural communities. This is in response to growing consumer demand. Many consumers are now prepared to pay more for an organic product.”
“Many consumers feel very deeply about buying organically produced products and it is fantastic that Australian growers have seen this opportunity and are meeting the demand.”
“For many years certified organic and biodynamic Australian farmers have followed international recognised organic standards such as not using synthetic pesticides, using fertilisers and herbicides to ensure that the best quality produce is delivered to consumers,” Ms Cox said.
Over the 10 days of the event, there will be targeted media and locally-staged activities designed to increase awareness of the benefits of organic products and farming production systems.
Organic businesses are also able to win the 2010 Annual Best Organic Retail Outlet Awards, with four winners chosen from around Australia.
MEDIA CONTACT: Hugh Tobin, Communications Manager, AUSVEG Ph: (03) 9822 0388, Mob: 0431 939 920, Email: email@example.com