Vegetable grower body AUSVEG has welcomed the announcement that leading Tasmanian-based agribusiness Serve-Ag will be acquired by E.E. Muir and Sons on 1 May 2016, creating the only privately owned agribusiness that has representation in every Australian state. 

E.E. Muir and Sons is an AUSVEG Strategic Partner and has focused on providing superior services and products to a wide range of rural enterprises that concentrate on high value production agriculture for over 80 years. Serve-Ag has been offering agronomic advice and agricultural services and products to Tasmanian clients since 1976. 

“This merger is great news for Tasmanian vegetable and potato growers, as it will ensure they are able to benefit from the wide range of products and expertise offered by E.E. Muir and Sons,” said AUSVEG National Marketing Manager Nathan McIntyre.

“It is also a welcome announcement for growers around the country, as Serve-Ag, which has been offering professional agricultural services to Tasmanian growers for over 40 years, will now have the support to be involved in more nation-wide projects.”

“Vegetable and potato growers across the country will be able to benefit from the combined resources and specialty services of both companies. Given the outstanding reputation that both companies hold within the industry, this is a great development for growers.”

AUSVEG is the leading horticultural body representing Australia’s 9,000 vegetable and potato growers.

“Both Serve-Ag and E.E. Muir and Sons are high quality companies that pride themselves on offering exceptional services and products to Australian vegetable and potato growers,” Mr McIntyre said.

“AUSVEG prides itself on partnering with leading agribusinesses to further strengthen its representation of Australia’s vegetable and potato growers. Serve-Ag and E.E. Muir and Sons are leaders in Australian horticulture and have proven to create ongoing value for their clients.”

“As an AUSVEG Strategic Partner, E.E. Muir and Sons is committed to supporting Australian horticulture. Following the acquisition, we look forward to continue working closely with both E.E. Muir and Sons and Serve-Ag into the future.”


MEDIA CONTACT: Nathan McIntyre, AUSVEG National Marketing Manager 
Phone: (03) 9882 0277, Mobile: 0425 859 191, Email: