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24 August 2012
Project Code
Short Summary
This study is a valuable example of the analysis that should be done as one of the decision making tools for allocating investment between breeding and supply chain work.
Year Published
2005
Project Provider
Applied Horticultural Research
Attachment
A review was conducted on the relative impact of genetic quality characteristics and the supply chain on consumer satisfaction of strawberries in Australia. This study is a valuable example of the analysis that should be done as one of the decision making tools for allocating investment between breeding and supply chain work.
Market study
Industry development and communication
Consumer and market research
People
Market development