This study tour lasted for 20 days and travelled through 4 countries including Holland, Denmark, England and the USA visiting all stages of production process from seed production and processing to farming and on to final processing. It undertook an analysis of the major beetroot seed producers, investigated the availability of new varieties more suited to the Australian environment, compared and contrasted operational activities of Beetroot production in America and the UK with Australia’s Beetroot production activities and compared and contrasted the retail display of Beetroot products in America and the UK with Australia’s and investigated and analysed new product innovations.