Gaining an insight into the world of horticultural business
Third-generation vegetable grower Catherine Velisha understands the reticence around implementing compliance into a business.
Catherine is Managing Director of Velisha Farms, and she has transformed the small family-owned Victorian growing operation in recent times.
Thinking outside the box, alongside RMIT University lecturer Neil Salvador, Catherine established a program to assist horticultural enterprises navigate their way through the Australian business world.
With a focus on compliance and the changing legal landscape, the Velisha Education Group (V.E.G.) offers an insight into real-life examples and case studies from a thriving Victorian vegetable growing operation.
Using Velisha Farms as a business example has proved successful for the V.E.G. program.