The Good Mood Food whole-of-horticulture campaign to support Australian growers
Hort Innovation has developed The Good Mood Food initiative to support the horticulture sector through the effects of recent times, which are being felt in consumer spending and purchasing behaviour.
The bold new marketing campaign is motivating more people to consume more Australian fruit, vegetables and nuts, more often — with the message that when you eat better, you feel better.
Launching the major components of the campaign last week, with the introduction of a new TV ad supported by advertising, public relations, increased social media and a range of partnerships, it’s expected the campaign will reach up to 98 per cent of Australians.
The Good Mood Food ads will be appearing across metro and regional TV, as well as in catch-up services, during high-rating programs including Seven News, The Project and more. There will also be placements directly linked to ‘good mood moments’ in popular shows such as MasterChef Australia, Have You Been Paying Attention?, Farmer Wants A Wife and others.
The campaign is designed to evolve and grow including the ability to introduce produce due to seasonality and occasionality.
For more, visit The Good Mood Food website.