The potato industry needs to remain competitive on a price and quality basis. Growers are encouraged to farm “smarter” by using best practice to combat disease, water and land shortages and to decrease their overhead costs. Grower levies have funded a range of research and development initiatives aimed at strengthening the industry through knowledge and best practice farming. However, research undertaken as part of the project has revealed that most growers are unaware of the R&D projects, their levies fund and what these important research projects mean to them at a practical level. Tools and tactics have been developed to complement and support the implementation of the processed potatoes R&D program and the generic marketing program under development for the fresh potato market.