Hort Innovation is working with research company FiftyFive5 to provide the industry access to regularly updated information about consumer attitudes and behaviours during COVID-19, through FiftyFive5’s Category and Consumer Impact Monitor.

Each week, this monitoring service provides an update on changes to consumer mindset, attitudes and behaviour from surveys with main grocery buyers from a representative panel of the Australian population, including information on the current and emerging commercial implications of these changes.

As part of the Hort Innovation-funded investment Category and Consumer Impact Monitor (ST19031) project, the updates are expected to continue through to September 2020.

An overview of the project and links to the latest updates can be found here.