30 July 2015
This document reports on a HIA commissioned project (VG13090) to develop a strategic investment plan (SIP) for increasing vegetable intake amongst children. It comprises a systematic […]
20 July 2012
A review was conducted on the relative impact of genetic quality characteristics and the supply chain on consumer satisfaction of strawberries in Australia. This study is […]
13 September 2013
This Consumer & Market fact sheet provides an introduction to vegetable consumption in the Australian market. It also covers some common market terms used in Consumer […]
15 January 2014
Prior to this research there was very little consumer research relating to the value-added, green leaf, category. This project provides important insights into consumer purchase behaviour […]
20 July 2012
This study was developed to identify key social and psychological beliefs surrounding the population’s willingness to increase their vegetable consumption, through the use of focus groups […]
8 February 2015
Engagement with key stakeholder groups (including growers, industry associations, grower associations, wholesalers/markets, retailers, educators, public and community health groups, food writers and chefs) was integral to […]
14 April 2016
This project has been funded by Horticulture Innovation Australia Limited using the vegetable industry levy and funds from the Australian Government. Since levy paying farms have […]
20 July 2012
This project identifies barriers to the expansion of local and export opportunities for globe artichokes, development of protocol for frozen product, increase understanding of consumer acceptance […]
14 April 2016
Children’s consumption of vegetables is below the daily recommendations in Australia and in many countries worldwide. As many nutrition intervention approaches have been found to be […]
9 August 2016
In 2016, Deloitte Access Economics was commissioned by Hort Innovation to model the impact of increased vegetable consumption on government health expenditure and producer returns. The […]
29 August 2014
The study was piloted with six vegetable commodities – VG12045: Broccoli and pumpkin – Colmar Brunton. – VG12069: Cauliflower and green beans – CSIRO. – VG12070: […]
5 June 2013
This project aimed to provide further scientific evidence on the role of vegetable consumption in weight loss. Food and nutrition scientists worked together to show that […]
20 July 2012
This project was undertaken to determine the effectiveness of a parent-led intervention to improve the consumption of vegetables among young children, by addressing the commonly cited […]
9 August 2016
This document combines the research and analysis on fresh vegetable snacking undertaken for project VG14024. The purpose of this project was to undertake market research around […]
29 August 2014
The vegetable industry is looking for ways to increase vegetable consumption. It was hypothesised that consumers might be buying fewer vegetables for fear of wasting them. […]
20 December 2015
This article contains a research report covering the process of delivering the Potato Tracker consumer research reports as part of a levy investment project commissioned by Hort Innovation. […]
18 December 2014
There is an increasing need in Australia’s horticulture industry to monitor and gauge consumer perception and behaviour in relation to fresh vegetables. Colmar Brunton conducts monthly […]
20 July 2012
This research project was designed to provide insight into the usage of and attitudes to melons so as to identify gaps in consumer knowledge and usage […]
6 August 2015
A dilemma facing green bean growers is a post-harvest disorder that affects both the aesthetic of the produce and the shelf life. The objectives of this […]
20 July 2012
This project details the taste and sensory tests are being used to help identify the sensory characteristics of vegetables that children like or dislike inorder to […]
20 July 2012
This project was undertaken to update knowledge of how consumers currently regard tomatoes and to explore emerging consumer attitudes to environmental and food safety which are […]
9 September 2013
Key Components The research project consisted of two key components: – Exploratory qualitative research – Online quantitative research The qualitative research consisted of three separate methods; […]
9 September 2013
This project identified product characteristics and consumer issues that drive and inhibit the purchase and consumption of cauliflower and green beans. The relative importance of the […]
20 July 2012
The project sought to provide broccoli growers, retailers and the wider industry with specific information about the factors that influence customers decisions to purchase broccoli at […]
20 July 2012
Project allows for enhanced understanding aspects of consumer awareness and product knowledge of broccolini, identify strategies to increase sales, optimise product quality, evaluate marketing alternatives and […]
20 July 2012
This project is designed to provide industry with an ongoing systematic method for measurement of marketing activity that can be used in future planning and assessment. […]
29 August 2014
The 2014 Europe Grower Study Tour took place in February 2014 and provided eight vegetable levy payers with the opportunity to visit innovative vegetable producers, pack […]
20 March 2013
The purpose of VG09146 Vegetable Industry Development Program Consumers & Markets Subprogram was to enhance the provision of consumer and market information for vegetable growers and […]
12 June 2017
This project comprised a systematic review of worldwide initiatives on increasing vegetable consumption with a view to identifying initiatives that have been shown to be effective […]
25 June 2017
Through a range of activities, including market and desktop research and industry engagement, this project analysed the distribution channels that have potential to deliver vegetable snacks to […]
25 June 2017
Project Harvest aimed to identify opportunities for Australia’s vegetable industry through identifying trends in purchase and consumption, in perceptions of value, retail channel preferences, triggers and […]
26 June 2017
This project was an extension of project VG12078. Project Harvest aimed to identify opportunities for Australia’s vegetable industry through identifying trends in purchase and consumption, in […]
27 June 2017
This project provides insight on the topics of trends; future forecasting, both in general and within the food space; and how consumer trends are created using […]
27 June 2017
Growers within Australia, and around the world, are beginning to either directly experience or witness the benefit of building individual brands and harnessing the power of […]
16 August 2017
The purpose of this project was to examine supply chain factors that could affect broccoli quality, evaluate retail display conditions and determine whether consumer expectations of […]
16 April 2018
This project was undertaken to help Hort Innovation and the Australian vegetable industry to understand the market opportunity for vegetable juices. Very little was known about […]
5 June 2018
Research from Hort Innovation and Deloitte Access Economics has identified that more than 90% of Australians fail to eat their recommended five or more serves of […]
13 August 2018
This project manifested as VegEze: an iOS mobile app that challenges Australians to eat 3 types of vegetables at dinner or their main meal for 21 […]
9 January 2019
Hort Innovation is looking to upskill and support growers to develop new vegetable-based products by providing them with the resources to inform and guide them through […]
25 February 2019
The research program VG15071 – Understanding consumer triggers & barriers to consumption of Australian Indigenous vegetables & Asian vegetables was designed to identify commercially viable Australian […]
4 March 2019
This project was commissioned to better understand the opportunities to improve attitudes to vegetables amongst children aged 8-12 and to develop digital classroom resources that support […]
9 December 2019
This project surveyed almost 150,000 Australians to deliver insights into the fruit, vegetable and juice consumption of Australians through the CSIRO Healthy Diet Score. An […]
1 October 2021
The Naturally Nutritious project, which ran from 2016 until 2021, investigated the health benefits of a range of fruit, vegetables, and nuts to inform the development […]
31 January 2023
From 2018 to 2022, the VegKIT investment identified new ways to supply vegetables to children and developed a range of resources (available here) to help growers […]
28 November 2022
In 2022, this investment identified and prioritised opportunities for the horticulture sector to engage consumers and build demand across the domestic market for fruits, nuts and […]
18 September 2023
This investment delivered insights into what the international consumer wants across 13 priority markets for the Australian horticulture sector. A comprehensive understanding of what drives consumer […]
18 September 2023
This investment has delivered market insights into the foodservice sector for the avocado, melon, mushroom, onion, papaya, sweetpotato and vegetable industries. These insights can be used […]
29 November 2023
Spanning for six months, this project educated children about the nutritional benefits of Australian onions through the Phenomenom resources which demonstrate the link between soil health […]
29 November 2023
This short investment investigated consumer attitudes towards onions. The study provided the onion industry with an understanding of triggers and barriers to purchase as well as […]
29 November 2023
This project, which was completed during 2020, expanded the number of Phenomenom resources available by adding a module that educates children, parents and teachers on the […]
30 January 2023
This pilot program provided a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns. The […]
21 May 2024
The vegetable industry has delivered a range of levy funded initiatives seeking to increase consumer demand, motivated by the large share of the Australian population (>90 […]
21 May 2024
The insights gained from this program helped industry answer questions such as: How do consumer trends and movements in behaviours, usage and attitudes to fresh produce […]
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Challenge This project and the overall ‘Plus One Serve of Vegetables by 2030’ program was initiated to address Australia’s persistently low (and declining) vegetable consumption levels. […]
29 January 2024
This month, we discuss: The Onions Australia merger with AUSVEG Pre-harvest sanitation of leafy green vegetables The opportunities and hurdles for vegetables as snack foods The […]
30 August 2024
Executive chef Telina Menzies is a self-confessed onion fan. “I use onions in everything. I absolutely love them,” said Telina Menzies. “I love the smell of […]
13 January 2025
This comprehensive report summarises more than 100 studies, over nearly 30 years, on the nutrition and health benefits of onions. Accredited Practising Dietitian, Teri Lichtenstein, reviewed […]
31 December 2024
Key Findings: Carrots recorded growth across both dollar and volume (kilograms) sales this year of +12.4% and +1.9% respectively. Like most comparable vegetables, Carrots recorded a […]
31 December 2024
Key Findings: Leafy Asian Vegetables registered double-digit dollar sales growth this year at 15.6%, with marginal volume (kilograms) sales growth of +1.0%. ; Amongst comparable vegetables, […]
31 December 2024
Key Findings: Total Vegetables recorded dollar sales growth of +7.3%, however registered a marginal decline in volume (kilograms) sales this year of -0.4%. Versus year ago, […]
27 February 2025
VegInfluencer was an innovative program with a clear mission: to empower child settings-based experts and health professionals with the knowledge, resources, and tools needed to boost […]